If you are an experienced online marketer and know copywriting, then you really should think about entering direct mail marketing. With very little money, you can start with this type of business easily. You just need to build from humble beginnings to success. What you'll find with DM is you need to be more on the ball with your budgeting and strategies. Start with small campaigns, make small changes, which will help you improve as you go along. To test your market, smaller mailings are always the way that you should start. Larger mailings will always lead to profit if you test appropriately, making money as you go along.
Of course you want your DM pieces to have a high conversion rate. You should also take into account the level of impressions you get because they matter too.
Please note : The post is aimed at general advice and whilst it is up to date at time of publication you can always try my website for the current info. You can find it http://www.melbourneletterboxdrops.com.au/what-our-customers-say/The number of people exposed to your offer but who didn't take action is what impressions refers to. Exposure to your offer matters for brand awareness and contributing to warming up the prospect. That's why you should mail your offer to the same people much more than one time. It takes at least a few tries for most people to convert, whether that means buying or something else. You shouldn't think of DM as a one-off thing, after which you need to try another tactic or offer. You might find that it is too difficult to find the right mailing lists. You will see that there are reputable companies that are willing to help you get the right mailing lists. Or you can always find your target markets in the SRDS (Standard Rate and Data Sheet) service. Long before there was an internet, this particular service has been reliable and supplied wonderful service. Look for certain things in your list. Some examples include the age and older lists should be tried and tested. But, ensure that it is a list that works well with your business.
Direct mail has always been the domain of direct response copywriters, and they are the masters of talking to your prospects. If you have great sales copy, it should appeal to your audience right away. When writing online copy, you use the same techniques. Web copy on the Internet needs to be written so the person can scan, not so much read. Writing for the offline reader is not written the same, so make sure you remember that. When writing direct mail copy for your target audience, the same guidelines must be used. Any examples that you read from old writers can be used for creating copy for your off-line mail outs.
Unless you don't know it, another key aspect of DM success is no secret. It's all about choosing the right product and that's true in the internet marketing space whether you are an affiliate marketer or you create your own products.
That might not be the best comparison since IM is simpler than DM. However, a lot of people undertake direct marketing for a variety of good reasons.